Swan Lane


These six retail units front onto Swan Lane, a busy pedestrianised lane linking Guildford’s North Street and High Street. Our customers include Costa Coffee, The White Company, and Lakeland Plastics Limited.

Marchday has also acquired the Whittards unit next door.

General - It’s all about the Jeans! Donna Ida is here.

Shop Front

Marchday has announced their latest letting at Swan Lane Guildford. The unit at 21 Swan Lane has been occupied by jeans specialist Donna Ida hot on the heals of Jo Jo Mamon Bebe, further adding to the fashion retail offer on Swan Lane.

Tim Stephen commented; “this is a great letting for us, changing the nature of the retail pitch, the introduction of high street fashion has added a new dimension to the busiest lane in Guildford”.

Donna Ida is dedicated to Women’s designer jeans, ladies denim and designer clothing. Donna Ida is the brainchild of self-confessed demin devotee and lifelong jeans addict Donna Ida Thornton.

Donna’s first boutique was open in Chelsea in 2006 followed by the birth of the website www.donnaida.com in 2008.

Donna Ida21 Swan Lane

Website visual

Like Marchday, Donna Ida is focused on giving the best customer service experience possible. The team of friendly staff offer up to date advice on all the current trends and a “ demin clinic” where the stated mission is to “find you the perfect jeans – flattering, cute and stylish”.

With only one unit left Marchday are looking for a “Jewel in the Crown”!

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General - Swan Lane goes Bebe mad!

Marchday are delighted to announce that JoJo Maman Bebe have signed a lease at Swan Lane, Guildford.

JoJo was launched by Laura Tenison as a tiny specialist maternity wear and baby clothing company in 1993, offering real customer service and excellent value for money. Since then the company has grown organically and now has over 300 employees in over 30 stores across the UK.

Louise Jones of JoJo Maman Bebe said: ” we are really excited about the new JoJo store at this new location in Guildford, it is a really great town.  Swan Lane is an amazing location combining a great footfall with the feeling of a niche shopping street, which is perfect for our business. We will be opening on the 20th November and looking forward to welcoming customers old and new into our exciting new shop”

Tim Stephen of Marchday commented: ” this is a great letting for us as we have added to the mix of shops on Swan Lane. JoJo are just the sort of dynamic young operator that we have been looking for, we will do everything we can to help them succeed and we wish them all the best”

JoJo also has a thriving online mail order business to support its high street presence. Checkout www.jojomamanbebe.co.uk for more details and opening offers.

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General - Marchday agrees new deal in Guildford

Marchday has recently agreed a new deal with Simon Pure, Guildford’s best bespoke jeweller.

The UK jewellery award winning company have opted to renew their lease at 5 Swan Lane, the busy cut through between Guildford’s High Street and North Street.

Graham Smith of Marchday commented; “We are delighted that a national award winning company has chosen to stay in Swan Lane, it is testament to Swan Lane’s retailing environment and prominent position within the town. Hopefully this will be further proven in the coming weeks and months…  watch this space!”

You can find more information about Simon Pure on their website www.simonpure.co.uk – and here is a taster of what they have to offer!

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