Turkish Delight
John recently went on holiday and came across an unusual demonstration of customer service which really impressed him;
The whole family recently travelled to a lovely resort, Lykia World in the south west corner of Turkey. Beth and Noah both loved the beach and swimming pools and Maggie and I loved the great food and childcare!
Every afternoon two local women would sit under a canopy and bake Turkish pancakes on top of a traditional charcoal oven. The resort didn’t promote this, it was something you eventually discovered as part of the experience. It was a delight to watch them working, one preparing the dough and rolling it to a unbelievable size and thiness before passing it (rolled on a long baton) to the other who carefully unfurled in on top of the hot oven. As soon as they started cooking a small queue of enlightened guests began to form watching this elegant performance.
Noah waits ...... and waits!
Eventually the pancakes (heavenly, melt in your mouth crispiness) were ready to serve and inevitably each guest would ask ‘How much?’ - to be told that they were free, a gift. It was somehow the combination of the authenticity and the performance that made this gift seems so valuable and unexpected and the customer service message so powerful. It left me thinking, ‘What can we do which is the property equivalent? What is the Marchday Pancake?’
What indeed? We’re thinking about it – Watch this space.
